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Every website needs a link exchange program. Every week, set aside time to work on your link exchange program to build up the quality and number of your text links out on other websites within your niche market. Why not exchange banners? Search engines are fueled by text. Key words and links are what you are creating out on other websites. Website visitors do indeed check link pages and your text link on quality sites will generate some degree of traffic for you. You may like the look of your banner but when it comes to creating a strong link exchange program - build your website description with good key words and strong title with your URL. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above
Your title - A descriptive title for your website, not necessarily your domain name but the name you are branding your site with. There are very strong websites that use a title that describes the site rather than the domain name, again, using strong key words. Others have opted to use a title that starts with a number or letter "A" so that on another website - their text link will appear early in the page. Website Description - Use Overture's Keyword Selector Tool to refine your text for your website description. The more thought and planning you put into your title and description, the more powerful your link exchange will have on search engines. Categorizing your own text link - To save time and energy, think about what categories your text link would work on (i.e. work at home recourses, parenting, home decor, time management - the theme of your website) because some sites will want you choose the category that your website will fit in! |
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